Electronic media and education Essay

Electronic media is continuously expanding and is now to the degree where it has become a part of everyone’s life, not just in the Western world, it is starting to take hold worldwide.To define electronic media, it is a type of media that reserves and disperses electrical information through sources such as television, radio, and computers. Companies advertise to make consumers acquainted with the products or services provided and the only better way of performing this is through advertising on electronic media. Thus this essay will discuss the benefits and drawbacks of advertising through electronic media. To commence with, the major drawback of advertising through electronic media is that in the marketplace sometimes, electronic advertisement method convey a negative implication. Internet users typically find the ads unwelcomed to their online experience. Text ad and banners frequently are placed in the center of content, which obstructs the reader. The user cannot view the whole page as pop – ads appear over content, thus causing them to remove the ads. Audiences are so deluged with spam email and banner ads that they have begun to ignore electronic advertising just as much as ads on traditional media. Furthermore, advertising through electronic media has another stumbling block in its path. Electronic media is rather recent in comparison to print media and traditional broadcast but despite the ability to accumulate data and track users its prime technique for dispatching electronic advertisements remains evasive. To avoid pop-ups in the mid – the 1990s, these ads were disinclined. Currently, firms attempt to seize attention with richer media implements. A common example would be streaming audio and video advertisements. Financing money in media with insufficient years of knowledge and research is a challenge faced by them. Moreover, advertising through electronic media is high-priced and does not guarantee results. This advertising is acquired by an enterprise and stationed on the World Wide Web in key spots. For example, an electronic advertisement for air conditioning equipment may pop up alongside searches for air conditioning installation firms. For per click, it is paid in a click-through advertisement. Plus, the advertisement placing business sustains a levy when someone views the ad by clicking on it and the user is taken to the business website. People access these advertisements for free, even if they are not actually interested in buying the services or products. Clicking on these ads can be costly without a promise of a sale. Furthermore, viewers accessing a page with click-through advertisements click on the ads only 1 or 2 percent. Therefore, if just clicking on the ad is paid, it can result in a huge waste of money. On the other hand, there are also some benefits of advertising through electronic media. The Internet’s tremendous reach can enable promoters to contact altogether a larger number of individuals than traditional advertising media at a small amount of the cost. Electronic advertising is perfect for organizations with a national or worldwide target market and extensive scale appropriation capacities. When in doubt, the more individuals the business serves, the most cost-proficient electronic advertising can be. This can likewise be more focused than some customary media, guaranteeing that all the messages are seen by the most pertinent groups of audiences. As indicated by an article distributed in the New York Times, 96.7 percent of American families possess TVs. This adds up to more than 300 million individuals who approach the ads. Furthermore, advertising through electronic media offers the best creative opportunity among the traditional media. It has visual components like print and sound like radio, yet it likewise has dynamic development. Promoters frequently attempt to tell stories inside their advertisements that affect the group of audiences. Innovativeness can give more meaning intending to a brand past its basic product. For example, with TV, you can target passionate associations, consolidate characters that the audience can identify with and offer multi-tangible interest. To add on, advertising through electronic media empowers advertisers to be open for business all day and all night without stressing over store opening hours or additional time installments for staff. It has a benefit of 24/7 availability. Offering advertisements on the electronic media is likewise convenient for customers. They can browse the advertisement whenever makes them free to do.

Eric Whitacre Biography

Eric Whitacre is one of the most well known, performed, and awarded choral composers in the modern day choral scene. Eric was born on January 2, 1970 in Reno, Nevada, dabbling in piano lessons as a child and later, in junior high, joining marching band, and playing synthesizer in a techno-pop band. Believe it or not, Eric dreamt of becoming a rock star. (Bowen) Although he is not among the likes of Metallica or The Beatles, Eric has won a Grammy for Best Choral Performance for his album â€Å"Light and Gold† in the past year, as well as a nomination in 2007 for â€Å"Cloudburst and Other Choral Works†.He is the youngest recipient ever of the Raymond C Brock Commission given by the American Choral Directors Association, awarded in 2001, as well as numerous other awards from the ACDA, the Barlow international composition competition, and American Composers' Forum. (Official Website Biography) Although Whitacre is known for his choral works, he also writes and composes for wind ensembles, full orchestras, a full musical titled â€Å"Paradise Lost: Shadows and Wings†, as well as pieces for solo voice and supporting instrumentals. The most known piece that Eric has composed is the acapella choral piece titled â€Å"Sleep†. Sleep† is a SATB choral piece. The story behind this haunting song is that Julia Armstrong, a lawyer and professional mezzo-soprano from Texas, wanted commision Whitacre to compose a choral that would be performed by the Austin ProChorus, where she was an avid member of the choir. She wanted the piece to be a memorial of her beloved parents, who died within weeks of each other after fifty years of marriage. She wanted the piece to use the poem by Robert Frost, called Stopping By Woods on a Snowy Evening. Whitacre agreed to take on her request and was deeply moved by her story.Unfortunately, after a careful composition by Whitacre and a breathtaking performance of the piece by the Austin ProChorus, Robert Frost's e state forbid Whitacre from using the poem in any way for the piece. The poem will become public domain in 2038, but he did not have that long to wait as other directors were practically begging to use the piece for their choirs. Instead of letting the piece â€Å"lie under his bed, dead†, as Whitacre said, he talked it over with his wife and decided to ask his friend and poet Charles Anthony Silvestri to compose a poem to set words to the iece. Silvestri was a trusted lyricist for Whitacre, writing lyrics for Leonardo Dreams of His Flying Machine, Lux Aurumque, Nox Aurumque, and Her Sacred Spirit Soars, all celebrated Whitacre pieces. Tony incorporated a lot of the same ideals of Stopping By Woods on a Snowy Evening, the biggest being ‘sleep'. Whitacre says that he loves Tony's poem more than he ever did Stopping and will never set the words to Frost's poem to his song, even when it becomes available in 26 years. (Whitacre) The piece itself is musically exquisite.It gra bs your attention almost immanently. Whitacre uses this method of stacking voices at crucial points in the plot by splitting every voice part into two parts, so what was a four part becomes an eight part. The texture and the dynamics are maticulously planned and formulated, as if Whitacre were sitting there telling a story about a personal experience, but the choir was doing the speaking for him. There are moments when you can feel the pain and anguish he wanted to express just through the dynamic of the voices. The emotion of this piece is palpable.The lyrics read: â€Å"The evening hangs beneath the moon A silver thread on darkened dune With closing eyes and resting head I know that sleep is coming soon Upon my pillow, safe in bed, A thousand pictures fill my head, I cannot sleep, my minds aflight, And yet my limbs seem made of lead If there are noises in the night, A frightening shadow, flickering light†¦ Then I surrender unto sleep, Where clouds of dream give second sight. What dreams may come, both dark and deep Of flying wings and soaring leap As I surrender unto sleep As I surrender unto sleep. † (Official Website)The last few bars of the piece are of the sopranos holding the word â€Å"sleep† and the other voice parts singing â€Å"sleep† in a two note pattern, growing quieter and quieter into absolute silence. I believe that the song, in its core, is about death. Perhaps, Silvestri wrote the piece with someone in mind who was very sick and their death came as a relief, almost as sleep does at the end of a very long and tiring day. Whitacre does something in his music that is so unique and complex, it is almost hard to believe that he did not know how to read music when he attended the University of Nevada as a Music Education major. Bowen) The way that he builds chords to provide moments of tension is seventh or ninth chords, with or without suspended seconds and fourths and root-position major triads with an added major seco nd and/or perfect fourth. (Shrock) Whitacre also uses unconventional chord progressions, meter changes, and harmonies. He is also known to use hand actions or props, as he does in the piece â€Å"Cloudburst† when the singers use snapping, clapping, and stomping to imitate the sound of a rainstorm.With all of that being said, Eric has almost nothing in common with other composers of our time, and honestly that is what gives him so much of an edge. He is willing to step out of the box and be daring and different and that risk has paid off. Works Cited: Bowen, Meurig. â€Å"Whitacre: Offical Biography. † Web article. (2006): n. page. Web. . â€Å"Official Biography. † Official Website. n. page. Web. . Whitacre, Eric. â€Å"The Story Behind Sleep†. Official Website. Web Article. (The song can be heard on this link) Shrock, Dennis (Mar 2009). Choral Repertoire. Oxford University Press (USA). p. 761. ISBN 978-0-19-532778-6.

Media, Culture, and Modernity Essay Example | Topics and Well Written Essays - 2500 words

Media, Culture, and Modernity - Essay Example And, there is a proportion among filmmakers who bring these situations and incidents into a cinematic form, replicating exactly or using a fictionalized version of the real life happenings. These attempts by the filmmaker to ‘picturize’ the real life happenings, always comes loaded with fetes and critics. More than fetes, these attempts to create real life inspired works will always receive criticisms from various quarters. Some times, these criticisms will be done in an organized or in a logical way using theories formulated by great thinkers. That is, based on the set theories, film or any other work of art can be analyzed, praised and criticized. As times moves on, new theories are expounded by various thinkers relating to a specific field. As these new theories, brings in new ideas or concepts, moving away from existing theories and relating to the current times, it will have the Modernist touches. So, the term Post Modernism or Post Modern theories are applied when wide-ranging set of developments takes place in line with the changing times, in different fields initiated by various thinkers, giving rise to theories in the field of philosophy, art, literature, culture, importantly critical theory, etc. The field of critical theory is a widespread one with any human activity comin g under it. But, the main concept is, the activity will be viewed from a critical angle most of the times. Among the many human activities and the existing theories related to it, theories particular to â€Å"half of humans† has evolved and is evolving even now. â€Å"Half of humans† are the female component of the population and theories specific to them have evolved in earlier times, and are forming or modifying now also with the modernist perspective. So, according to the current times, theories relating to females or feminist theories have formed imbuing the current or advanced concepts. Thus, feminist theories have also attained the modernist touch

What exactly do groupworkers do and what do their groups seek to Essay

What exactly do groupworkers do and what do their groups seek to achieve - Essay Example (Steinberg, pp. 43-45, 2004) In this regard, a large number of professionals have encouraged the practice of working in groups, which has proved to be very effective and efficient in terms of achieving the goals and objectives. In this paper, different aspects of group working will be defined, discussed, and analyzed for the better understanding of the theory of group working, which has resulted in a number of accomplishments of organizations, as well as, individuals in different parts of the globe. In terms of definition, when the people work together in a cooperative environment, it has been referred as group work. Some of the examples of such cooperative environment can be observed in sport, such as squash, football, cricket, where people have to work together to accomplish a single objective, as well as, work for their individual improvements. In some of the perspectives, group work has been distinguished from the teamwork; however, various experts have not agreed with such theory and considered them as a single theory and practice. Accomplishment of a common objective is required in most of the projects, which require the people to work together. (Ephross, pp. 19-20, 2005) Therefore, most organizations, companies, institutions, etc. consider group work or teamwork as an important and unavoidable factor of the success. A team environment usually requires collaborative skills of different group workers that can be employed in an effective manner. In this regard, communication plays a vital and crucial role in the employment of such skills. Consequently, training workshops are organized and arranged by most of the organizations and institutions to improve and enhance the mutual skills and strategies of the employees to acquire an effective and noteworthy place in the fast growing world. In the present rapid modification of the surroundings, group working plays a crucial role for achieving success by

Assessment and Recovery from Mental Distress Essay

Assessment and Recovery from Mental Distress - Essay Example The common causes of mental illness and distress are chemical imbalances in the brain, stress and everyday problems, and exposure to severely distressing experiences such as loss of a relationship, job, death of a family member, sexual assault, killings, and violence, among others. However, some mental health experts claim that mental illness can also be inherited. There are different types of mental distress: anxiety disorders, post-traumatic stress disorder, depression, manic depressive distress, borderline personality disorder, schizophrenia, and many more depending on gravity and description. People who suffered from these distresses were seen with various symptoms. The person could experience upset, feeling restless, sleeplessness, tremors, nightmares, extreme sadness or despair, loss of interest in doing anything, loss of appetite, irritability, impulsiveness, depression, inability to perform daily tasks, hopelessness, sense of guilt, extreme mood swings, feeling worthless, sen se of guilt, extreme mood swings, violence, and suicidal tendencies (Borg and Kristianssen, 2004). Being mentally distressed is difficult. Some even deny they have such illness because of the prejudice and discrimination of people around them. But, having the illness is not anybody else’s fault or a sign of weakness and not something to be ashamed of (Mental Health Commission, 2007). It has been suggested that the treatment must not be delayed in order to prevent it into more severe stage. However, it has been found that conventional or traditional treatments had not been successful for many patients. If a person is seen with early stage symptoms of mental distress, it is not only a prompt treatment that must be provided to be able to recover the patient more quickly but the proper one and, there could be similar or different methods for every patient’s case. It should be noted, however, that early detection and treatment helps the patient to restore his/her respect, d ignity, and confidence, and live a full, quality life (Borg and Kristianssen, 2004). Those mentally distressed can recover, provided they seek and provided the appropriate treatment and support. The treatment can be medication, therapy, support and counseling, lifestyle adjustment, support group meetings, and, provision of an inner strength that â€Å"†¦can come from any number of places, these former patients say: love, forgiveness, faith in God, a lifelong friendship,† (Carey, 2011, P 8). Discussion A. Mental Health Nursing Mental health nursing was described as â€Å"an ‘artistic’ interpersonal-relations tradition which emphasizes the centrality of nurses’ therapeutic relationships with ‘people’ ‘in distress’ and a ‘scientific’ tradition concerned with delivery of evidence-based interventions that can be applied to good effect by nurses to ‘patients’ suffering from ‘mental illness’,à ¢â‚¬  (Norman and Ryrie, 2009, 1537). The task employs two different methods that are either integrated or complementary in order to deliver quality care to patients. It should be noted that one method is free and independent of any outlined procedure while the other is systematic and depends on evidence for its implementation. It should be also highlighted that a third factor is the â€Å"interpersonal relations†

Just War Theory Concept Case Study Example | Topics and Well Written Essays - 1500 words

Just War Theory Concept - Case Study Example Just war defines war as a situation where parties have to fight back based on various conditions. This includes having a just cause. This means that parties need to have just reasons for going to war. (DeForrest, 1997) Throughout history, human beings have continued to engage in war at different times for different reasons. Human beings have used war as a method of solving conflicts, yet, at the same time, war has been condemned by human beings as unnecessary. Accordingly, though the war has been a continued to be part of human history, human beings have always tried to reduce the extent of war by which the war may be fought. (DeForrest, 1997) Over the past, the question of when is war "justified" and which methods are suitable for a war has raised a vast deal of assessment. The great examination of the question has lead to the concept of just war to try and explain the when military action is justified. Just war theory has been accepted in many countries as the way in which just war may be determined. According to Wells (1996) he argues that war is justified if it is fought in reaction to aggression. The aggression can be directed to another state or towards a region of another state, threatening the political independence of that particular state. Despite the diverse sources in the formulation of just war theory, it basically has two basic major issues in regard to legitimizing a war. The first basic issue termed as "jus ad bellum" a Latin term meaning right or just to resort to war, which relates to when it is proper to get engaged in war. The second fundamental issue, jus de Bello determines the justified methods of warfare within a war.

Should judges be elected, appointed, or selected on merit Essay

Should judges be elected, appointed, or selected on merit - Essay Example I believe that the merit based selection of judges is best as it would primarily rely on its legal expertise for judgment leading to sentencing. The role of judges is paramount in the legal arena. The need for independence in imposing sentences in offences becomes a crucial issue. The accountability to public opinion in cases directly linked to public welfare is an issue that frequently influences the selection pattern or raises controversy. The responsiveness to public opinion is deemed important but at the same time, the need to remain within the broader precinct of law and constitution is integral part of justice. The judges who are selected through merit are prone to follow law and their judgment and sentences are based on legal statutes and clauses that cut across race, color, culture and socio-political leanings (O’Connor, 2010). This is fundamental to justice system that is not influenced by outside pressure, be it public opinion. The merit system of selection is also commendable because it ensures that selection of judges is done through a nominating committee which comprises of eminent lawyers and non lawyers of public repute. The list of judges is forwarded to governor who appoints a judge from the list for a defined period. The second term of the judge is through election which the public can appropriately elect if it finds his/her performance up to its expectations. This is a critical parameter that gives public the right to oust the judge if the performance evaluation or the meritocracy level of judgment is found to be below par. Most importantly, the merit based selection promotes independence in judiciary that discourages political interference and undue pressure that could influence justice (Cann, 2007). It also helps to appoint judges from sectors like minority and women who may otherwise be sidetracked by the vested interests. It also gives equal opportunities to